3 Principles of Network Marketing Prospecting.

Updated: Oct 6, 2020

So what is different about Network Marketing prospecting from ordinary sales prospecting? Aren't you selling a product to people? Well yes, though there is even debate about that in the industry. Some people still use the word "sharing".

Isn't it all about recruiting people to sell for you so that you can make money from them? That would make it a recruiting business rather than sales! But no, recruiting them would mean they work for you, and they don't. They work for themselves and can build their own business and even earn more than you!

Some people are clueless about Network Marketing and have no desire to find out. That is fine. It isn't about persuasion either. If someone's mind is closed to it for whatever reason you will need miracles - or a lot of time you don;t have - trying to change their mind. No wonder people get confused about it!

The Difference Is The Prospects Are Not Just "End Consumers"

Well, actually some of them are. Many people just want to use the product or service, which is fine. And even if they came into it wanting to make money from home some people just consume a monthly volume or use the service and are happy with that.

If you are interested in building you Network Marketing business, though, you will want to find people who are interested in homebased business opportunities. People who are interested in how to build wealth. And if they don't yet know how to do that we can teach them.

Principles of Network Marketing Prospecting

Aha. That's The Answer!

Network Marketing prospecting is about:

First - Sorting

Or "qualifying" your prospects. The best advice about Network Marketing anyone could give is not to waste time and effort chasing people - friends, family, strangers - who you have to sell to or persuade to join your company. Just find people who already want to know. People who love the product and people who want to earn more money!

Second - Teaching or Mentoring

And there is such a lot to teach!

  • the products, company and compensation plan

  • the admin - how to order, fill in enrolment forms etc

  • how Network Marketing works

  • how to prospect

  • how to set and manifest goals

  • how to be comfortable with and around money

Third - Duplicating

And then when we know these things ourselves we have to teach our team how to teach all this to someone else!

Many people who are trying to do this may have received very little business coaching or mentoring themselves, yet alone have the skills and capabilities to mentor and teach others.

No wonder so many people struggle as they go into the business with a traditional "selling" mindset. Network Marketing prospecting is about relationships and nurturing. It is not surprising that nurses, teachers, and moms make the best network marketers because of their caring and nurturing abilities.

The resources on this website can help you. Here we have tools for Network Marketers to learn about the business. Download our textbook explanation of Network Marketing "The Way Forward". No hype. Clear and concise in a way that new people can easily understand with the formula for your success. Set your goals, attune your mindset and set sail on your voyage...