The Network Marketing Sharing vs Selling Debate

Updated: Oct 13

People are becoming more open towards Network Marketing as it gets more professional. There is a fear of scams and general uneasiness with "get rich quick" and pyramid schemes but here are also more people with real-life success stories which helps to allay those doubts.

Often though people just don't like being sold to and most people do not like selling - and people think you have to sell to be a successful.



So How Did You First Meet Your Opportunity?

Somewhere along the line someone did a fairly good job of “selling” to you if you have already joined up with a program, or at least they persuaded you enough to read this book! Did you trust that person? Were they sincere? Did you feel you were being sold to?


My first experience of Network Marketing was to be invited by old school friends to a hotel meeting about a business after being drawn in with talk of potentially making serious amounts of money.


This was before the internet and social media and they were doing what they were taught – writing a list of people they knew, talking to their warm market and inviting people along to business opportunity meetings, while giving as little away as possible.


After attending a couple of meetings and learning how it worked I was totally convinced that this was the way to go. Surely everyone I knew would be interested in hearing this...if only they would come to a meeting!


My friends who were in the business would be first to admit that they did not particularly overachieve at school or care that much for all the rules, but here they were focused, committed and working with some success. Their attitude was very positive and inspiring.


"Share the Product In Order To Share The Opportunity"

They had a sincere desire to make money and be successful, and they were totally genuine in wanting to share this opportunity with their friends and family. People they cared about.

They shared information with me as and when I was ready to receive it. They just let me make the decision to commit myself. You could say that that was just good salesmanship!


So what is the difference, if there is one? In Network Marketing money transacts and goods change hands or services are provided. Your payment is usually made directly to the company providing the goods or service who then pay the Distributor for the referral. So are you selling them something or referring them?


A lot of people just don’t like selling. No-one likes facing rejection and find it difficult to not to take it personally. An unpleasant experience is not something you would want to share with anyone, yet alone close friends and family!


Yet a lot of people work in shops and stores without any issues!


They ask “Can I help you?” They find out what it is they need and go get it off the shelf. In many cases you might ask them for advice, assuming they know something about the products that their shop sells. Other times you make your choice and they simply ring it up on the till as you checkout.


You came into the store looking for a solution to a problem, to fulfil a need, and they helped you find it!!


In today's economic climate there are many more people all around us who have need of financial security – a back-up plan. As you talk with people any number of prospects volunteer themselves as wanting something you can provide - security and freedom!


All you need to do is share the information with them. Give them this book! Tell them about how your product or service can help them. Now with e-mail and the internet it is easier to communicate and share that information, which is an awful lot different from going knocking on people’s door and trying to sell them something them have not even asked for…


Network Marketing can provide solutions and help meet people's needs, whether through the product itself or through the opportunity. And who would you most like to help but those you care about?


It is a teaching and sharing business. With the mentoring and training involved in helping other people it is less like being a door to door salesman and more like being a business consultant. Now that is a home-based business opportunity you can by happy to share...


This article is an excerpt from the book "The Way Forward" the textbook explanation for how Network Marketing works. No need to argue or convince. Just use it to easily teach people....



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